Privacy Policy A considered approach to your personal information
KDA BLANKET is committed to handling personal information with care, clarity and respect. This Privacy Policy explains what information we collect, why we use it, how long we retain it, and the choices available to you when using our online retail website.
Simple, transparent and considered
KDA BLANKET is operated by KDA TRADERS LIMITED. The website provides information about our blanket collection, including wool, fleece and knitted throws and blankets in a range of sizes, colours and textures. Customers can browse products, place orders online and receive their orders using tracked delivery.
About this Privacy Policy
KDA BLANKET is operated by KDA TRADERS LIMITED. Our website is an online retail store for blankets and throws, including fleece, wool and knitted products.
This Privacy Policy explains how we collect and use personal information when you visit our website, contact us, place an order, request assistance, or otherwise interact with our online retail services.
We aim to provide privacy information in a clear and accessible form so that you can understand what information is used and why.
Information We Collect
Depending on how you use the website, we may collect the following categories of personal information:
- Contact information such as your name, email address, telephone number and delivery address.
- Order information such as products selected, order references, quantities, delivery details and order status.
- Communication information contained in messages or enquiries that you send to us.
- Website information such as basic technical information, browser information, device information and interaction information where collected through website technologies.
- Preference information where you choose to receive optional communications from us.
We only seek information that is reasonably relevant to the purpose for which it is collected.
How We Use Personal Information
Personal information may be used for the following purposes:
- to process and manage online orders;
- to arrange and monitor order delivery;
- to communicate with customers about an order or enquiry;
- to provide customer service and respond to requests;
- to maintain appropriate order and transaction records;
- to operate, maintain and improve the website;
- to understand general website usage and improve the online shopping experience;
- to meet applicable accounting, tax and record-keeping requirements;
- to maintain appropriate business and website administration records;
- where applicable, to send optional communications where the relevant permission has been provided.
We do not use personal information for purposes that are incompatible with the purpose for which it was originally collected without providing appropriate information where required.
Lawful Grounds for Processing
Where applicable, personal information is processed on an appropriate lawful basis under applicable UK data protection requirements.
| Purpose | Typical information | Lawful ground |
|---|---|---|
| Order processing | Name, contact details, order and delivery information | Performance of a contract |
| Customer communication | Name, email address, telephone number and enquiry details | Contractual necessity or legitimate interests, depending on the communication |
| Business records | Order, transaction and related records | Legal obligation where applicable |
| Website operation | Technical and usage information | Legitimate interests or consent, depending on the technology and purpose |
| Optional communications | Email address and communication preferences | Consent where required |
When Information May Be Shared
Personal information may be shared with carefully selected service providers where this is necessary to operate the website and fulfil an order or business requirement.
Depending on the circumstances, this may include providers involved in website hosting, website functionality, order administration, delivery and customer communications.
Information may also be disclosed where required by applicable law, regulation, legal process or a lawful request from an appropriate authority.
Where a service provider processes personal information on our behalf, we expect appropriate contractual and organisational arrangements to apply to that processing.
How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable record-keeping requirements.
| Information | Standard retention period | Reason |
|---|---|---|
| Completed order and customer service records | Up to 24 months after the relevant order or customer matter is completed | Customer service, order history and routine administration |
| Financial and transaction records | Up to 6 years after the end of the relevant accounting period, where required | Accounting, tax and business record-keeping requirements |
| Unresolved customer correspondence | Until the matter is resolved, then normally up to 24 months | Managing and reviewing the relevant enquiry or request |
| Optional communication preferences | Until you withdraw permission or the preference becomes inactive, followed by removal or suppression within 30 days where appropriate | Managing communication preferences |
| Website technical records | Normally up to 12 months, unless a longer period is reasonably required | Website operation, maintenance and security administration |
When information is no longer required, we will take reasonable steps to delete it, securely dispose of it, or anonymise it where appropriate.
How We Protect Information
We take reasonable technical and organisational measures to protect personal information against inappropriate access, alteration, loss or disclosure.
Access to personal information is limited according to the relevant business requirement, and information is handled only for appropriate operational, contractual or legal purposes.
No method of transmitting or storing information can provide an absolute guarantee of security. We nevertheless review our website and information-handling arrangements regularly and take reasonable steps to maintain appropriate protection.
Your Data Protection Rights
Depending on the circumstances and applicable legal requirements, you may have rights concerning the personal information we hold about you.
You may ask for a copy of the personal information we hold about you.
You may ask us to correct inaccurate or incomplete information.
You may ask us to delete personal information in circumstances where there is no continuing lawful reason to retain it.
You may ask us to restrict certain processing where the relevant legal conditions apply.
You may object to certain processing where the applicable legal conditions provide this right.
In applicable circumstances, you may request certain information in a structured and commonly used format.
For security and privacy reasons, we may need to take reasonable steps to confirm the identity of the person making a request before releasing personal information.
Contact KDA BLANKET
If you have a question about this Privacy Policy, want to update your information, or wish to make a data protection request, please contact KDA TRADERS LIMITED using the details below.
A direct line of correspondence
Please provide enough information for us to understand your request and, where relevant, identify the order or communication concerned.
Manchester, England,
M40 1PF